{"id":173,"date":"2025-11-21T19:36:48","date_gmt":"2025-11-21T19:36:48","guid":{"rendered":"https:\/\/www.infinitywebcoders.com\/blog\/?p=173"},"modified":"2025-11-21T19:36:48","modified_gmt":"2025-11-21T19:36:48","slug":"businesses-turn-to-digital-accessibility-to-reach-new-customers","status":"publish","type":"post","link":"https:\/\/www.infinitywebcoders.com\/blog\/2025\/11\/21\/businesses-turn-to-digital-accessibility-to-reach-new-customers\/","title":{"rendered":"Businesses Turn to Digital Accessibility to Reach New Customers"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">The Hidden Cost of Ignoring Accessibility in Campaigns<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Today\u2019s marketers are under increasing pressure to deliver stronger results with fewer resources\u2014higher engagement, improved conversions, and deeper customer loyalty\u2014despite shrinking budgets and audiences with declining attention spans. Yet behind campaign metrics lies a critical issue shaping digital performance: accessibility. And many brands are failing to address it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand how accessibility impacts user behavior, AccessiWay conducted a survey of 5,000 consumers across the UK and EU. The findings show that accessibility is no longer a niche concern\u2014it directly affects revenue and brand trust.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Users Are Abandoning Experiences That Aren\u2019t Accessible<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to the survey, <\/span><b>61% of respondents said they abandoned a purchase because a site or app was difficult to use<\/b><span style=\"font-weight: 400;\">, with users under 35 being the quickest to leave. Despite this, most brands underestimate how common these issues are.<\/span><\/p>\n<p><b>85% of consumers said they encounter accessibility challenges<\/b><span style=\"font-weight: 400;\">, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small or low-contrast text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confusing navigation structures<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disruptive pop-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor mobile responsiveness<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">A Revenue Leak Hidden in the Funnel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Across Europe, more than <\/span><b>\u20ac50 billion in online transactions are compromised each year due to accessibility issues<\/b><span style=\"font-weight: 400;\">. This loss could be mitigated far more easily than attracting new traffic or running costly ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supporting data from Semrush shows a clear performance advantage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessible websites gain <\/span><b>23% more organic traffic<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They rank for <\/span><b>27% more keywords<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Despite these benefits, <\/span><b>over 70% of websites still fail basic accessibility compliance<\/b><span style=\"font-weight: 400;\">, according to web audits.<\/span><\/p>\n<p><a href=\"https:\/\/www.infinitywebcoders.com\/contact-us\"><b>Start Your Digital Marketing Journey with Infinity Web Coders<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Beyond Regulation: Accessibility as Competitive Differentiation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The European Accessibility Act went live in June, yet digital barriers remain widespread. While companies rush toward compliance, consumers choose better experiences\u2014not necessarily compliant ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway: <\/span><b>digital accessibility is now a growth strategy, not just a legal obligation.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">How Brands Are Implementing Accessibility in Practice<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At Digital Marketing World Forum 2025, AccessiWay will present case studies from global brands that have embedded accessibility into marketing and CX\u2014not through generic fixes, but tailored strategies that delivered measurable impact.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AccessiWay\u2019s Approach at DMWF Europe 2025 (25\u201326 November, RAI Amsterdam)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AccessiWay\u2019s end-to-end accessibility model integrates:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expert audits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real user testing with people with disabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remediation roadmaps and implementation support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated monitoring and insight dashboards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-powered accessibility tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All solutions are aligned with <\/span><b>WCAG<\/b><span style=\"font-weight: 400;\"> and <\/span><b>EN 301 549<\/b><span style=\"font-weight: 400;\">, built specifically for marketing teams managing complex tech stacks under time constraints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attendees can visit <\/span><b>Booth 264<\/b><span style=\"font-weight: 400;\"> for live demos, data insights from the 5,000-participant study, and practical strategies for embedding accessibility into digital operations. AccessiWay will also host a giveaway, with <\/span><b>two Meta Quest 3S headsets<\/b><span style=\"font-weight: 400;\"> up for grabs.<\/span><\/p>\n<p><a href=\"https:\/\/www.infinitywebcoders.com\/contact-us\"><b>Get a Free Digital Marketing Consultation from Infinity Web Coders\u00a0<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hidden Cost of Ignoring Accessibility in Campaigns Today\u2019s marketers are under increasing pressure to deliver stronger results with fewer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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