Daydream Launches AI-Powered iPhone App for Fashion Discovery
Revolutionizing Online Shopping with AI
Daydream, the AI-driven fashion discovery platform, has unveiled its new iPhone app, continuing its mission to transform the online shopping experience. At the heart of the app is Daydream’s proprietary fashion AI, trained on global fashion catalogs and visual semantics. Unlike general search tools. This AI understands subtleties in fashion such as color, cut, occasion, and style preferences, learning from each user’s unique taste.
Through its chat-to-shop experience and the “Say More” feature, shoppers can refine their preferences and receive context-aware recommendations that evolve with every interaction. The app is designed for visual-first shopping, making full use of iOS 26’s Liquid Glass design elements.
Visual-First Experience with iOS 26 Integration
Users can interact seamlessly with the Daydream agent while browsing products. Leveraging Apple’s visual intelligence framework. The app allows users to search and shop directly from screenshots — whether it’s a street-style photo, an editorial image, or a saved social media post. Each image is instantly matched with shoppable products from over 10,000 curated fashion brands and retailers.
“By using Apple’s visual intelligence, Daydream can transform what you see into what you can shop instantly,” said Julie Bornstein, Founder and CEO of Daydream. “This makes fashion discovery intuitive and frictionless, connecting inspiration to real products in real time.”
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Design and User Experience at the Core
The Daydream app offers an immersive interface where core UI elements such as chat input and navigation create a smooth, visually engaging shopping journey. With iOS 26’s new design, the app adds clarity and depth to every interaction.
“From optimizing the Liquid Glass elements to aligning UX patterns with iOS 26. Our goal was to deliver an experience that feels both familiar and exciting for fashion lovers,” said Maria Belousova, Chief Technology Officer of Daydream.
The app combines AI intelligence with thoughtful design, creating a personalized, reliable, and easy-to-navigate shopping environment. Daydream ensures that users not only discover fashion that fits their style but also experience seamless usability.
About Daydream
Daydream is the first chat-based AI shopping agent exclusively for fashion. It enables users to search and discover fashion through natural conversations and visual cues, offering a highly personalized experience. With a catalog of over 10,000 brands across every style, category, and price point, Daydream empowers shoppers to find exactly what they want effortlessly.
Founded by e-commerce expert Julie Bornstein, Daydream has secured $50 million in seed funding from top-tier investors including Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures. Its leadership team brings experience from companies like Google, Meta, Amazon, Microsoft, Pinterest, Nordstrom, Stitch Fix, and Farfetch, combining technology and fashion expertise to redefine online shopping.
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